Cloud service providers offer services and applications to businesses, which are hosted in a data center accessible through a network. There are quite a number of service providers to choose from, however, there are only very few major players currently operating in the market offering cloud services currently being used by businesses in the UK. According to Data Center Knowledge9, there has been an increasing rise in the use of third party data centers due to the many benefits in which surround this service, such as reduction in costs, reduced risk of outages and increased focus on the core objectives of the business. Firms in the UK understand the benefits of outsourcing to a third-party data centre as half of the respondents across all sectors said that they are currently using a third-party data centre. According to the HBR Oracle Report10 26% cloud usage of those surveyed use numerous cloud services, which correlates with the findings from the Cloud Snapshot Survey. As a result, the rate of cloud adoption is progressively increasing year on year as well as 80% of companies increasing their use of “cloud managed services”.
In April 2017 Amazon, Microsoft and Alphabet all reported quarterly results on the same day. Amazon was the only company to present clear numbers for its infrastructure business showing an annualised run rate of $14.6 billion. Microsoft bundles its Azure business into the Intelligent Cloud division, which includes various other servers and cloud services. In total, that business grew 11% to $6.8 billion. While Microsoft does not split out Azure’s revenue, it does give a growth number. In the quarter ended March 2017, sales increased by 93%. Giving Microsoft a Commercial Cloud business with annualised revenue of $15.2 billion, including Office 365. Alphabet did not provide a figure for the Google Cloud Platform, including it only in the $3.1 billion figure left after removing advertising revenue from their $24.5 billion quarter. Other providers of cloud platforms such as HPE Helion and Oracle Cloud made up a tiny percentage of the total cloud usage.