Marketing & Advertising Sector: UK Cloud Survey 2017

Marketing & Advertising

Serviceteam IT Cloud Snapshot Survey 2017

Creative Skillset has revealed that 153,000 people work in the marketing and advertising industry in the UK alone. This is a rapidly growing industry and it is for this reason that it was included in the survey. The survey aimed to determine what the current use of the cloud is within this industry and what individuals from this sector view as the greatest challenges to their IT plans over the next few years.

Marketing & Advertising: Key Findings

One of the key findings to come from this sector is that 67% of respondents feel that Brexit is the biggest challenge to their future IT plans. Brexit is a challenge that is specific to the UK as businesses are likely to have to make significant changes to the way they operate as a result of the decision to leave the EU. It is therefore unsurprising that UK firms are concerned by this issue.

In addition, 50% of respondents from this industry have experienced an increase in cyber security incidents in the past year. This correlates with the findings from the Government’s Cyber Security Breaches Survey 2017, which revealed half of UK businesses have experienced a cyber security attack.

50% of respondents from this sector have moved between than 21% and 80% of their applications and services to the cloud. Additionally, 38% of the respondents from this sector stated that they would be moving additional applications or services to the cloud in the future. This may be explained by the fact that on average respondents from this industry were only 47% satisfied that they were able to achieve what they wanted by moving to the cloud.

UK Cloud Snapshot Survey - Marketing & Advertising InfoGraphic

38% of Marketing and Advertising Sector respondents highlighted security as a barrier to further cloud expansion.

Marketing & Ad: 38%

Survey: 46%

67% of respondents listed BREXIT as the biggest challenge to their IT plans over the next 3 years.

Marketing & Ad: 67%

Survey: 21%

Half of participants said that they have experienced an increase in cyber security incidents within the past 12 months.

Marketing & Ad: 50%

Survey 34%

Only 25% of Marketing & Advertising industry participants believe data sovereignty will be an issue after the UK has left the EU.

Marketing & Ad: 25%

Survey: 63%

25% of respondents have moved between 61% and 100% of their applications and services to the cloud.

Marketing & Ad: 25%

Survey: 30%

NONE of the respondents said that they are considering moving additional applications and services to the cloud.

Marketing & Ad: 0%

Survey: 69%

50% highlighted security as a barrier to further cloud expansion

46% highlighted security as a barrier to further cloud expansion

62% see GDPR as the biggest challenge to IT plans over the next 3 years

60% see GDPR as the biggest challenge to IT plans over the next 3 years

33% experienced an increase in cyber-security incidents in the past 12 months

34% experienced an increase in cyber-security incidents in the past 12 months

74% see data sovereignty as an issue after the UK has left the EU

30% moved 61%-100% of their applications & services to the cloud

43% moved 61%-100% of their applications & services to the cloud

79% are considering moving additional applications & services to the cloud

69% are considering moving additional applications & services to the cloud

Marketing & Advertising: Research Results

Q1. Which external factors do you feel will have the biggest impact on your IT plans for the next 36 months?

MARKETING & ADVERTISING

SURVEY RESULTS

GDPR: 0%

GDPR: 60%

Cyber-Security: 33%

Cyber-Security: 21%

BREXIT: 67%

BREXIT: 19%

Q2. Has your company experienced an increase in cyber security incidents within the past 12 months?

MARKETING & ADVERTISING

SURVEY RESULTS

Yes: 50%

Yes: 34%

No: 50%

No: 66%

Q3. Where are your cloud services hosted?

MARKETING & ADVERTISING

SURVEY RESULTS

United Kingdom: 75%

United Kingdom: 71%

Europe: 18%

Europe: 63%

Ireland: 8%

Ireland: 32%

North America: 0%

North America: 26%

Asia: 0%

Asia: 2%

Q4. Do you believe that there will be a data sovereignty issue as a result of Brexit that may require you hosting all relevant services in the UK?

MARKETING & ADVERTISING

SURVEY RESULTS

Yes: 50%

Yes: 21%

NO: 0%

NO: 37%

Unsure: 50%

Unsure: 42%

Q5. What percentage of your applications and services have you moved to the cloud?

MARKETING & ADVERTISING

SURVEY RESULTS

20% or less of their applications

less than 40% of their applications

Over 80% of their applications

Q6. What were the reasons you moved to the cloud?

MARKETING & ADVERTISING

SURVEY RESULTS

Flexibility & scalability of IT resources: 51%

Flexibility & scalability of IT resources: 55%

Business continuity & disaster recovery capabilities: 50%

Business continuity & disaster recovery capabilities: 48%

Speed of deployment: 29%

Speed of deployment: 46%

Increasing computing capacity: 68%

Increasing computing capacity: 38%

Reduced capital expenditure: 26%

Reduced capital expenditure: 32%

System diversification: 22%

System diversification: 14%

Q7. How satisfied are you that you were able to achieve what you wanted?

MARKETING & ADVERTISING

SURVEY RESULTS

satisfied

Q8. Which cloud services are you currently using?

MARKETING & ADVERTISING

SURVEY RESULTS

AWS: 0%

AWS: 38%

Microsoft Azure: 25%

Microsoft Azure: 36%

Google Cloud: 50%

Google Cloud: 13%

Oracle Cloud: 0%

Oracle Cloud: 2%

HPE Helion: 0%

Hybrid Cloud: 25%

Hybrid Cloud: 16%

Multi Cloud: 0%

In-House: 25%

In-House: 36%

Own Data Centre: 0%

Own Data Centre: 27%

Third-Party Data Centre: 25%

Third-Party Data Centre: 50%

Other: 25%

Other: 8%

Q9. How are these interconnected?

MARKETING & ADVERTISING

SURVEY RESULTS

VPN: 68%

VPN: 40%

Public internet: 0%

Public internet: 32%

Direct connection: 32%

Direct connection: 28%

Q10. Which cloud services do you use?

MARKETING & ADVERTISING

SURVEY RESULTS

Productivity:64%

Productivity:77%

Storage and Delivery: 12%

Storage and Delivery: 61%

Database: 60%

Database: 56%

Analytics: 56%

Analytics: 37%

Security & Identity: 7%

Security & Identity: 37%

Compute: 5%

Compute: 37%

Enterprise Apps: 7%

Enterprise Apps: 35%

Management tools: 5%

Management tools: 23%

Q11. Are you considering moving additional applications and services to the cloud?

MARKETING & ADVERTISING

SURVEY RESULTS

Yes: 0%

Yes: 69%

No: 100%

No: 31%

Q12. Do you feel there are any barriers halting further expansion of the use of the cloud in your business, if so, what are these barriers?

MARKETING & ADVERTISING

SURVEY RESULTS

None: 38%

None: 50%

Security: 38%

Security: 46%

Cost: 34%

Cost: 33%

Vendor Lock-in: 31%

Vendor Lock-in: 27%

Data Control: 0%

Data Control: 26%

Latency: 32%

Latency: 26%

Existing Infrastructure: 30%

Existing Infrastructure: 24%

Reliability: 32%

Reliability: 26%

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Analysis, Results & Sectors

Tags: Advertising, Brexit, Cloud, Compliance, Cyber Security, Data Centre, Data Management, Data Security, Data Sovereignty, GDPR, General Data Protection Regulation (GDPR), Marketing, Research, Security Research, Survey

Author: Emma Muers