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Digital Continuity: Contextual Analysis

In March 2020, every business shared the same purpose: to protect their staff, their customers, and their business. As the reality of the threat of COVID-19 hit, it brought with it an urgency to act and a single clarity of vision that lead to thousands of businesses to rapidly adopt new ways of working. New tools were deployed for collaboration, communication and automation; the way companies interacted with staff, customers and suppliers changed almost overnight. The changes needed to be fast and simple, normal evaluation processes were bypassed in the preparation for what became the new normal.

Digital Continuity: The Insight Report

For our fourth annual research report, Serviceteam IT, in partnership with Doogheno, wanted to create a publication which an organisa-tion could refer to and extend their position. A document where information on the experience of businesses as well as further research on this knowledge was easily accessible.
Our aim was to identify the extent of technology reliance for UK business survival, following the unprecedented crisis caused by the COVID-19 pandemic.